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Turning dreams into reality- How Qatar National Tourism Council will deliver amazing digital travel experiences with Adobe

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Qatar is a country of hidden gems and one that is on a mission to become a leading destination for both regional and global travellers. International flights may have been limited during the COVID-19 pandemic, but this didn’t stop Qatar National Tourism Council (QNTC) from undertaking an ambitious digital transformation project to make Qatar one of the most desirable destinations in the world.

An innovator in its field, QNTC invested in Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud, to fuel its transformation. In doing so, it became one of the first companies in the country to adopt a cloud-based ecosystem that will help deliver more targeted, timely, and personalised communications to travellers around the world.

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